Charged by Meta
WhatsApp message charges, at the Meta rate for the category and country. You pay these. ScaleYukti adds no markup on any message category.
Pricing
WhatsApp message charges, explained.
Meta charges for WhatsApp business messages. You pay the Meta rate, separate from your ScaleYukti invoice, and ScaleYukti adds no markup.
How Meta charges
By message, category and country.
Since July 2025 Meta prices template messages per message, not per conversation. The rate depends on the message category and on the country of the person receiving it. Utility and authentication messages also have volume tiers.
| Message type | Example | How it is charged |
|---|---|---|
| Marketing | Offers, promotions, re-engagement messages | Per delivered message, at Meta rate |
| Utility | Updates about something the person already asked for, such as a site visit confirmation | Per delivered message, at Meta rate, with volume tiers |
| Authentication | One-time codes and identity checks | Per delivered message, at Meta rate, with volume tiers |
| Service replies | Your reply when a customer messages you first | Set by Meta current rules. Check the rate card |
Rates and rules belong to Meta and change from time to time. See the current Meta WhatsApp pricing page for the rate card. Information here is based on Meta developer documentation as of 13 November 2026.
Who charges what
Two separate costs.
Billed by ScaleYukti
Your platform plan, any add-ons and setup or training. ScaleYukti is your single point of contact for invoices. See Pricing.
Practical questions
Message charge questions.
Who sets the WhatsApp message rates?
Meta does. Rates depend on the message category and the country of the person you message, and Meta can change them with notice. ScaleYukti does not set or change them.
Does ScaleYukti add a markup on messages?
No. ScaleYukti adds no markup on marketing, utility, authentication or service messages. Meta charges are separate from your ScaleYukti invoice.
What does ScaleYukti charge for, then?
The platform plan, any add-ons you choose and any setup or training, as shown on the Pricing page. ScaleYukti invoices those.
Where can I see the current rates?
On the Meta pricing page linked above. We recommend checking it before you plan a campaign, because rates are revised from time to time.
Can I reduce message costs?
Yes, by sending the right category for the job and replying to customers who message you first. We can help you plan this during setup.
Let's talk about your business
Want help planning message costs?
Tell us how you plan to use WhatsApp. We reply Mon–Sat, 11 a.m.–9 p.m. IST.
Prefer to review the options first? Explore Solutions